GEA receives Brand of the Year award

First, the company's branding won the Corporate Brand of the Year award. In addition, GEA received the Excellent Brand award in the Industry, Machines & Engineering category, and the Gold Award Brand Strategy – B2B.

This honor recognizes GEA's successful brand alignment and strategy, which enhances the perception of the company's ambitious Mission 26 strategy. The new brand identity is the visual expression of the new vision in which GEA protects future generations by providing sustainable solutions for the food and pharmaceutical industries – and the company's dynamic growth ambitions. With the new, modern corporate design and the adapted brand narrative "The story of better", corporate communications is gaining agility both internally and externally.

“We are very pleased to receive this triple award and would like to sincerely thank the German Brand Award jury," says Jill Meiburg, Senior Vice President Group Communications & Brand. "Strategically anchoring the brand in GEA's corporate and communications strategy is the foundation of our work. We see the brand as a long-term success factor that differentiates us in the market and emotionally underpins our ‘Engineering for a Better World’ purpose.” It fills us with pride that the jury gave special recognition to this approach."